The varieties joining our catalogue this season

Adding a variety takes about three years between the first trial block and a stem a buyer can order. Four are reaching commercial volume this season.

What we test before a variety ships

Every candidate spends at least two full cycles in a trial block. We measure stem strength, head size at grade, opening behaviour after a simulated shipment and vase life under standard handling, and we reject more than we keep.

The four additions

Two are additions to families we already ship in volume, and two open a colour range we could not previously cover in a long stem.

• A deep red with a slower opening curve, aimed at February programmes.
• A garden-shaped cream for bridal work at 50 to 60 cm.
• A lavender that holds its tone under warm light instead of turning grey.
• A bicolour peach for retail bunches where one variety has to carry the bouquet.

Availability

Volumes are limited in the first season and are allocated to existing programmes first. Sample boxes are available for buyers planning next year’s mix.

What is leaving

Two older varieties are being phased out over the next two seasons. Buyers on standing programmes have been contacted individually so the replacement can be planned rather than discovered on arrival.